Bugatti Posters
Cassandre, Dudovich, Vincent, Geo Ham — the finest graphic artists of the era, commissioned by Bugatti.
Bugatti commissioned its advertising posters from the finest graphic artists of the era — Cassandre, Marcello Dudovich, René Vincent, Geo Ham. The results are among the most celebrated works in automotive poster art. Cassandre's 1935 Le Pur-Sang des Automobiles remains the definitive image of the marque. Dudovich's 1922 C'è una Bugatti, non si passa is a masterpiece of symbolic compression.
The originals were held in the Campogalliano archive. Roberto Bigano borrowed and reproduced them in his studio — the same access that produced the factory drawings. The archive presents the most significant surviving examples, reproduced directly from the originals.
Obsessive attention to detail and hiring the best artists.
Ettore Bugatti designed many of his creations, as did his highly talented son Jean, who later took to the drawing board alone. This extraordinary man had attended the Brera School of Art as a youth, yielding an artistic streak.
He also demonstrated an astonishing ability for mechanical engineering and an amazingly eclectic mind in general. At the age of 20, he built his first car and personally designed everything from the “ergonomic” interiors of his company’s automobiles.
Consequently, Ettore and Jean designed and oversaw Bugatti’s literature (catalogs, advertisements, posters, and factory technical drawings).
The posters were created by great artists of the time, including Cassandre, Marcello Dudovitch, Renè Vincent, Geo Ham, and others.
C’è una Bugatti, non si passa (There's a Bugatti, you can't pass.) 1922.
A Poster by Marcello Dudovich.
Dimensions: 195x140 cm
Printer: Edizioni STAR . Officine IGAP, Milan
This masterpiece is rich in symbolism, beginning with the title emphasizing Bugatti's legendary invincibility. The model portrayed is the Type 13 Brescia.
Apparently, there is a reference to Isadora Duncan, who died when her red scarf became entangled in the wheel of a Bugatti. But this is not possible, as this happened five years later.
Bugatti. 1930
A Poster by René Vincent
Bugatti Type 50 1932.
Artwork by Gerold.
Poster size: 51 x 35in / 129 x 90cm
Published by A.Trüb & Cie, Aarau, Switzerland
Le Pur-Sang Des Automobiles. 1935
An iconic 1935 Bugatti Poster by Cassandre, pseudonym of Adolphe Jean-Marie Mouron.
Bugatti Automobiles et Autorails. 1935.
Art by R.Geri
Poster size: 38 x 23in. / 97 x 59cm.
Bugatti Type 57 Modeles 1939.