PRODUCT SEARCH | CURRENCY | INDEX >

The Production Building. The iconic modular structure with Ettore Bugatti’s EB logo.

$49.00

Vat added to EU customers.


Instead of long, dark factory warehouses, Architect Gianpaolo Benedini designed halls flooded by light. There were two twin buildings, one dedicated to production lines, the other to services. Photo Roberto Bigano.

Max-Quality jpg (5000x6200px, 32.6MB). Royalty-Free license for personal and editorial use.
Read the “License” tab below.

Read more on this topic
See all pictures on this topic
or browse previous-next

Rights Advisory

This work is copyrighted to Roberto Bigano – ikonographia.com.

License / Terms of use

By purchasing this product you will be entitled to an unlimited Royalty-Free license for personal or editorial use. For commercial use, please contact us.

The license is entitled to the buyer as an individual or organization, and it’s non-transferable and non-sublicensable. In other words, you cannot resell the image or prints made from this image.

Citation is mandatory. (“© Roberto Bigano – ikonographia.com”)


The Bugatti factory of Campogalliano was one of the most advanced of the time. Romano Artioli himself explains why.

“To make innovative cars, I thought it was essential to motivate workers. I always had in mind the factories I visited during my life: places of alienation and suffering. What we needed instead was an environment immersed in nature, which stimulates creativity. Therefore, the plant was designed to give technicians maximum comfort and the freedom to express their talent in the best possible way.

All the buildings had natural lighting. The measurement equipment was the most advanced. The air in the rooms was pollutants-free. The circular building where the designers worked on the upper floor was a jewel of avant-garde architecture, all in glass. The acoustic was also ideal for allowing designers to work without disturbance. There was a circular hall with a rotating platform on which cars were displayed on the ground floor. Last but not least, the plant was properly air-conditioned as the Modena climate varies from hot, humid summers to intense winter cold”.
From Romano Artioli’s book “Bugatti & Lotus Thriller.”

More info on this item

The Blue Factory / La Fabbrica Blu. Photographs by Roberto Bigano.


The Bugatti factory of Campogalliano was one of the most advanced of the time.
Romano Artioli himself explains why.
“To make innovative cars, I thought it was essential to motivate workers. I always had in mind the factories I visited during my life: places of alienation and suffering. What we needed instead was an environment immersed in nature, which stimulates creativity. Therefore, the plant was designed to give technicians maximum comfort and the freedom to express their talent in the best possible way.

All the buildings had natural lighting. The measurement equipment was the most advanced. The air in the rooms was pollutants-free. The circular building where the designers worked on the upper floor was a jewel of avant-garde architecture, all in glass. The acoustic was also ideal for allowing designers to work without disturbance. There was a circular hall with a rotating platform on which cars were displayed on the ground floor. Last but not least, the plant was properly air-conditioned as the Modena climate varies from hot, humid summers to intense winter cold”.
From Romano Artioli’s book “Bugatti & Lotus Thriller.”

USD United States (US) dollar
EUR Euro