The Abdulla Cigarettes advertising campaigns of the 1920s and 1930s were among the most advanced. They became famous for their humor and illustration quality, designed and drawn in different series according to the magazines and the countries.
Abdulla hired leading illustrators such as Anne Fish, Einar Nerman, Fougasse, and René Vincent.
Anne Harriet Fish illustrated eleven of these series, from 1919 to 1932, published by the French magazine “La Vie Parisienne.” and in England by “Punch,” “The Tatler,” “The Sketch,” and more.
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Abdulla Cigarettes 1921. Mélisande at Montecarlo, by Anne Fish
The full 1921 Abdulla ad campaign in the French magazine “La Vie Parisienne.” The star is Mélisande, a wealthy, young, elegant, and beautiful Parisian who goes to Monte Carlo to try her luck at the casino. Here she meets an elegant Englishman who woos her and with whom she gets engaged and finally marries three days before New Year’s Eve; her life unfolds between suitors, losses, and wins at the table and a lifestyle of unbridled luxury.