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Whenever you see an Arrow, Think of Coca-Cola. The First use of the Red-Dot 1910
$29.00
Whenever you see an Arrow, Think of Coca-Cola. Coca-Cola Delicious Refreshing Thirst Quenching – Get What You Ask For. Red Book Magazine, July 1910
This 1910 ad was the first use of Coca-Cola Red Dot. The company executives did not understand the value of this intuition, and the Red Dot was not used again until 1935 when it was revived and became one of the cornerstones of the Coca-Cola Branding Strategy. From then on, the Red Dot was used in practically every ad.
High-resolution file from original, digitally restored. Max-Quality jpg (5000x8000px, 21.21 MB). The ad’s full text is available in metadata.
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Copyright Notice
This work, published in the United States from 1929 to 1963 fell into the Public Domain because the copyright was not renewed with the Copyright Office during the 28th year after publication.
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