Bugatti Posters
Obsessive attention to detail and hiring the best artists.
Ettore Bugatti designed many of his creations, as did his highly talented son Jean, who later took to the drawing board alone. This extraordinary man had attended the Brera School of Art as a youth, yielding an artistic streak.
He also demonstrated an astonishing ability for mechanical engineering and an amazingly eclectic mind in general. At the age of 20, he built his first car and personally designed everything from the “ergonomic” interiors of his company’s automobiles.
Consequently, Ettore and Jean designed and oversaw Bugatti’s literature (catalogs, advertisements, posters, and factory technical drawings).
The posters were created by great artists of the time, including Cassandre, Marcello Dudovitch, Renè Vincent, Geo Ham, and others.
C’è una Bugatti, non si passa (There’s a Bugatti, you can’t pass.) 1922.
A Poster by Marcello Dudovich.
Dimensions: 195×140 cm
Printer: Edizioni STAR . Officine IGAP, Milan
This masterpiece is rich in symbolism, beginning with the title emphasizing Bugatti’s legendary invincibility. The model portrayed is the Type 13 Brescia.
Apparently, there is a reference to Isadora Duncan, who died when her red scarf became entangled in the wheel of a Bugatti. But this is not possible, as this happened five years later.
Bugatti Type 50 1932.
Artwork by Gerold.
Poster size: 51 x 35in / 129 x 90cm
Published by A.Trüb & Cie, Aarau, Switzerland
Le Pur-Sang Des Automobiles. 1935
An iconic 1935 Bugatti Poster by Cassandre, pseudonym of Adolphe Jean-Marie Mouron.