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I Predict…by Lurelle Guild. Forecasting the Future of railroads 1944

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Hi-res digital file. The Weatherhead Company ad published in Fortune in February 1944.
Artwork by Lurelle Van Arsdale Guild, an architect, industrial and interior designer.

…The railroad car of tomorrow will make today’s deluxe cars resemble the stagecoach by comparison. I have designed for one of the country’s largest railroads a train embodying numerous new and practical features, including super-efficient heating and cooling to eliminate dust, germs, and draft…

Max-Quality jpg (5000x6580px, 11.8MB). 
Full-text transcript in the ITPC metadata

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Copyright Advisory

This work was published before January 1, 1978, and contained no copyright notice. Or it had a copyright notice, but the registration was not renewed after 28 years.
As a result, it is in the Public Domain in the United States.

It is unlikely, but not impossible that it's still copyrighted in jurisdictions with individual treaties.
More info on our "Copyright and Public Domain" page.

Please notice that any advice or comment provided here is not and does not purport to be legal advice as defined by s.12 of the "Legal Services Act" 2007.


Starting from the mid-thirties, many railroads in the United States were driven progressively out of business due to competition from buses, airlines, and Interstate highways.
The answer was the development of deluxe passenger trains, the streamliners. Some became legendary and profoundly influenced popular culture by focusing on concepts such as power, speed, technological progress, comfort, and luxury service.
Railroads’ advertisements, pamphlets, and even menus were extremely impacting, and it was not easy to select the best.

An excerpt from a Pennsylvania Railroads ad, which is an extraordinary blast into the spirit of the era.
“Capable of speed up to 120 miles an hour, this long streamlined giant not only marks another forward stride in the science of railroading — it is indicative of the spirit of progress in an industry vital to the welfare of America. now and in the future.”

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Celebrating American Technological Progress.

Starting from the mid-thirties, many railroads were driven progressively out of business due to competition from buses, airlines, and Interstate highways.
The answer was the development of deluxe passenger trains, the streamliners. Some became legendary and profoundly influenced popular culture by focusing on concepts such as power, speed, technological progress, comfort, and luxury service.

Railroads’ advertisements, pamphlets, and even menus were extremely impacting, and it was not easy to select the best. 
Read more

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