Selected Contents from Portfolio N.2. Summer 1950. Each issue of “Portfolio” was filled with remarkable content, and we are dedicating a story to each issue. This is a focus on Issue No. 2, published in Summer 1950.
The introduction texts and the captions are taken from the original magazine.
A second compilation of pages from Vanity Fair and the book “High Society” on “Social Events in 1920s High Society,” illustrated by Anne Fish.
Any double-page plate focuses on a specific topic providing a unique, rich lens into American and international high society’s lifestyles of the 1910s and 1920s. Rigorously in black and white, these inimitable sketches are completed with entertaining captions.
“Portfolio,” conceived by Frank Zachary and designed by Alexey Brodovitch, at the time, art director of the iconic Harper’s Bazaar magazine, was published in the Winter of 1950.
It was decided that Portfolio would run without ads, freeing up more space for the overall design. However, the enormous costs of the publication and lack of advertising revenue soon killed the magazine. Only three numbers were issued; the last was in the Spring of 1951.
A first compilation of pages from Vanity Fair and the book “High Society” on Flirting, Engagement, Weddings & Divorce, illustrated by Anne Fish.
Any double-page plate focuses on a specific topic providing a unique, rich lens into American and international high society’s lifestyles of the 1910s and 1920s. Rigorously in black and white, these inimitable sketches are completed with entertaining captions.
Conceived and produced by visionary editor Fleur Cowles, Flair Magazine existed for only one year and twelve issues. Nevertheless, Flair launched a new aesthetic paradigm for mass-produced lifestyle magazines. The magazine combined art, fashion, travel, and reportage to take the most out of its Editor’s formidable influence in promoting European and American talent.
The double spreads pages are reproduced from the originals.