Author: Roberto Bigano

Celebrating the Art Deco Centenary. 1925-2025

The Coca-Cola History Trough Ads. A fascinating journey starting in 1896, when nine drinks a day were sold, marking the humble beginnings of a global phenomenon.
This first part chronicles the period 1896-1919, including the story of the original Coca and Cola extract recipe, the Trademark registration, the first ads, the Coca-Cola Branding Journey, and Imitation Fighting.
The whole story will spam into the 1960s.

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The Coca-Cola History Through Ads. 1 – 1886-1919

The Coca-Cola History Trough Ads. A fascinating journey starting in 1896, when nine drinks a day were sold, marking the humble beginnings of a global phenomenon.
This first part chronicles the period 1896-1919, including the story of the original Coca and Cola extract recipe, the Trademark registration, the first ads, the Coca-Cola Branding Journey, and Imitation Fighting.
The whole story will spam into the 1960s.

Read More

The Bugatti Catalogs Functional Design. 1920s and 1930s

Ettore and Jean Bugatti, the creative minds behind Bugatti’s iconic designs, also oversaw the creation of Bugatti’s literature with an obsessive attention to detail. Their influence can be seen in every catalog, advertisement, poster, and factory technical drawing.
Bugatti’s literature had a home-made taste. The Company didn’t have the budgets of most car makers, but its brochures were original and elegant—a class from itself.

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