Author: Roberto Bigano

Portfolio Magazine

This featured story introduces a newly re-edited and expanded view of Portfolio Magazine, edited by Alexey Brodovitch, a radical editorial experiment published between 1950 and 1951.

This page brings together three fully restyled chapters and reframes them as a coherent visual archive: Portfolio’s three issues and selected contents.
This restyling allows for a clearer understanding of the magazine’s original visual logic, its full-spread reproductions, and the original descriptive texts.

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Bugatti Automobili, The Blue Factory & EB110 — A Complete Visual Archive

This featured story introduces a newly re-edited and expanded view of Roberto Bigano’s photographic documentation—available nowhere else—of one of the most ambitious and influential supercar projects of the 1990s.

This page brings together three fully restyled chapters and reframes them as a coherent visual archive: the Fabbrica Blu, the production process behind the scenes, and the development of the car from the EB110 model to the EB112.

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Portfolio Magazine — Brodovitch and the Reinvention of Editorial Design (1950–1951)

This featured story introduces a newly re-edited and expanded view of Portfolio Magazine, edited by Alexey Brodovitch, a radical editorial experiment published between 1950 and 1951.

This page brings together three fully restyled chapters and reframes them as a coherent visual archive: Portfolio’s three issues and selected contents.
This restyling allows for a clearer understanding of the magazine’s original visual logic, its full-spread reproductions, and the original descriptive texts.

Read More

Plastic Girls: 50 Years of Artificial Beauty

Plastic Girls: 50 Years of Artificial Beauty introduces a newly re-edited and expanded view of Roberto Bigano’s long-term photographic study of shop-window mannequins.

This featured page brings together three fully restyled chapters and reframes them as a coherent visual archive, examining artificial femininity and commercial display as cultural artifacts across nearly five decades.

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Art Deco Elevator Panels at Fred French Building (1927) — Glinsky & Bach

Explore the gilded Art Deco elevator panels of the Fred F. French Building (1927), created by Vincent Glinsky and Oscar Bach. Eight symbolic reliefs represent Commerce, Industry, Finance, and Building — a rare surviving masterpiece of early New York skyscraper art.

These elevator doors visualize the four pillars of Fred F. French’s real-estate empire—Industry, Commerce, Finance, and Building—through a sculptural language blending Art Deco geometry with echoes of ancient Mesopotamian reliefs.

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