Author: Ikonographia

Flair Magazine by Fleur Cowles as never seen before. 1950

Conceived and produced by visionary editor Fleur Cowles, Flair Magazine existed for only one year and twelve issues. Nevertheless, Flair launched a new aesthetic paradigm for mass-produced lifestyle magazines. The magazine combined art, fashion, travel, and reportage to take the most out of its Editor’s formidable influence in promoting European and American talent.
The double spreads pages are reproduced from the originals.

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Abdulla Cigarettes 1921. Mélisande at Montecarlo, by Anne Fish

The full 1921 Abdulla ad campaign in the French magazine “La Vie Parisienne.” The star is Mélisande, a wealthy, young, elegant, and beautiful Parisian who goes to Monte Carlo to try her luck at the casino. Here she meets an elegant Englishman who woos her and with whom she gets engaged and finally marries three days before New Year’s Eve; her life unfolds between suitors, losses, and wins at the table and a lifestyle of unbridled luxury.

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Plastic Girls — The Age of Plastic Innocence (1977–1980)

This chapter documents the earliest phase of the Plastic Girls archive, focusing on shop-window mannequins before the rise of performative display. Photographed between 1977 and 1980, these figures are defined by restraint: balanced poses, controlled gestures, and a visual language centered on stillness rather than spectacle. Seen today, they mark the final moment of an “innocent” artificial body, quietly entering public space before excess, dramatization, and theatrical identity took hold.

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